Alleged “ channel is compressed change ” , it is the intermediate segment that reduces sale channel to go up namely, in order to realize the close quarters contact of manufacturer and terminal, obtain sale, technology, information optimize, reduce access cost, risk of access of effective avoid, complete the benign development that the enterprise runs thereby. Compete when the market farther aggravate, the malpractice of traditional agency system is highlighted with each passing day, enterprises of more and more professional line hairdressing begin the acting pattern of tradition of slam the door, turn and seek the breakthrough on sale channel, with “ channel compressed change ” to come the establish of seek market position. They seek an agent no longer, point to sale access terminal beauty parlour continuously however, will establish cooperative relationship through the accredit inside certain limits. For example says some manufacturer use such strategy, each city is restricted to look for a beauty parlour to come him distribute product, the “ channel that this is a model is compressed change ” .

Enterprise of professional line hairdressing chooses “ channel compressed change ” , should be the consideration that is based on the following:

One, contact through the close quarters with terminal, the profit that reduces intermediate segment allocates, raised oneself profit margin already, OK also let benefit turn to terminal at one share profit of the agent originally, raise terminal to be spent to the faithfulness of manufacturer on economic interest thereby.

Can say, agency system of tradition of cosmetic major on-line, basic the sale mode that is a kind of extensive. No matter the maintenance of the choice of the development from the product, agent and terminal, it is a kind of very inattentive management relation. Manufacturer must undertake more letting to the agent benefit, insist to act as agent with prevail on agent the determination of this brand product, in the meantime, because thin and the cent of profit is faint,assume more city after service jobs again, can rely on an agent to undertake develop and be maintenanced to terminal only then. Hairdressing terminal because had intermediate pass on of the agent, also reduced profit on certain level, and technical support level of the agent is general not tall, cannot help hairdressing terminal undertake the intensive cultivation of the market.

So, channel is compressed change let manufacturer have more profit, added the weight used on a balance that the market maintains thereby; And of the accretion that beauty parlour supports strength because of manufacturer again and profit rise, enhanced the competition ability of oneself, rose to be spent to the brand loyalty of manufacturer.

2, because reduced an agent this intermediate link, manufacturer is in market unit process of cargo bandling, carry out hairdressing terminal well and truly, and information feedback also can return manufacturer well and truly in time again, make manufacturer can change to adjust his sale strategy effectively according to the situation of the market thereby, gain market operation first machine.
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