“ Suo Fu is special formal infuse of ” trade mark right appears on the market company. On October 30, 2006, the company issues announcement, announce to all alone with “ limited company of things of health care of hairdressing of far east of city of possessory now Wu signed trade mark right of Fu spy ” contract, “ Suo Fu is special company of formal infuse of ” trade mark right, cost is 2007 - 20 years of 2026, far east hairdressing will collect fixed fee from the company according to specific standard, specific standard is: With the company the what with net 2006 gain was counted high 2005 for base, be like in those days compound increase rate exceeds net profit 10 ％ (contain 10 ％ ) and under 18 ％ (do not contain 18 ％ ) , criterion the company is pressed in those days the 1 ％ extraction of sales revenue serves as brand cost to pay far east hairdressing, but profit of net profit of the company after must assuring to collect fee is compound increase rate not under 10 ％ ; Be like in those days prep above of net profit increase rate 18 ％ (contain 18 ％ ) , criterion the company is extracted in those days the 2 ％ of sales revenue pay far east hairdressing, but profit of the net after must assuring to extract is compound increase rate not under 18 ％ . 2026 later, no matter before how much to extract, the company will pay any fee no longer.

Calculate through us, spark actually the standard that collects fee is annual net gain compound increase rate is in 30 ％ above, the ” of “ equity drive that plan of this kind of infuse is equivalent to another kind of form. The computation of net profit increase rate after we went out to collect fee according to derivation of present a few indexes is formulary: Hypothesis some year sales revenue is M, net profit margin is A, net gain is Am, because make up,interest rate of wool of moral industry product compares stability relatively, range of change of rate of profit of our hypothesis net is not big, range of sales revenue and net profit growth is accordingly same, increase rate is set for X, because this issues income one year to be M(1 X) , net profit is Am(1 X) : When 10 ％ 18% when, y ＝ X - 0.02x/a - 0.02/a. According to declared standard, when 10 ％

Manage together, when X>18% , the increase rate Y that must make sure extraction expends hind of in order to is less than 18% , ability collects fee. Make through formulary computation Y not the condition under 18 ％ is X>0.36, have prep above of net profit increase rate only namely 36 ％ moment, the effective increase rate after ability satisfies extraction to expend in order to not the condition under 18 ％ , spark actually that is to say the standard that collects fee is net profit increase rate more than 36 ％ .

What anticipate as a result of A of net profit margin of course is different, calculative result is met somewhat deviation, but can concluding basically is, net profit increase rate under 18 ％ when, cannot satisfy extraction income the condition that the increase rate after 1 ％ still is more than 10 ％ , cannot collect brand fee right now so; When only net profit increase rate exceeds 30 ％ , ability accords with a company to pay the regulation of brand charge the level. The ” of “ equity drive that so we say to plan of infuse of this kind of trade mark right is equivalent to a kind coverting:
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