The packs the choice that packing material and container, container structure of contemporary cosmetic designs the respect such as the decorate design with container, basically have the following characteristic:
One, the application of plastic material and composite material is wide
Plastic material and composite material pack medium application in cosmetic range is bigger and bigger, container, especially the modelling design of plastic bottle tends diversification.
2, the use of vitreous bottle is restricted
Because the solid of vitreous bottle is faulty (if specific gravity is big, brittle,wait) , to general cosmetic, if can use plastic material or composite material to replace terrarium to undertake packing, often use plastic container or compound container to undertake packing, and to high-grade cosmetic or easy volatilize, the cosmetic of fragrance of easy be lost, wait like perfume, still use vitreous bottle to undertake packing commonly.
3, the diversification of container norms
As a result of the aggravate that cosmetic market competes, the investment that produces business to wrap mount in cosmetic each is larger and larger also. To in cheap cosmetic, to satisfy different need, the capacity size of container appears diversification, with the choice of convenient consumer, satisfy the need of different spending administrative levels; To high-grade product, adopt small size to undertake packing, in order to satisfy low income person demand, satisfy the consumptive psychology that green girl emerges because of curiosity especially.
4, the seriation that cosmetic packs a design
Alleged seriation packs a design, it is to show with unified brand design and literal style are premise, the commodity of the same category that is fundamental key to undertake with different and tonal, Shui Wen or different modelling structure packs a design, in asking to be the same as discrepant, have in different with, have diversification already, have integral feeling again.
In the actual application that seriation packs in cosmetic, have two kinds of cases commonly, it is: The cosmetic of same brand, different function undertakes whole set seriation is packed, with convenient consumer buy, make again at the same time integral price under the total prices division that buys alone. For instance a series of cosmetic of a certain brand, maintain the style that whole designs, use older vessel next, undertake all sorts of cosmetic assembly packaging, as sale unit undertakes whole is sold; 2 be: Same and same brand, main function, but a series of cosmetic of different and auxiliary function, same perhaps brand, same function, but a series of cosmetic of different recipe, the seriation that undertakes when the design that pack is designed. For instance a variety of embellish skin frost of a certain brand, its are main the function is to protect skin, but auxiliary function is different, be like a variety of clean face breast of a certain brand again, its function is clean face, but production recipe is different. To cosmetic of this kind of series, when the design that pack, should accord with seriation to pack the characteristic of the design, achieve the effect that series packs already, be helpful for the choice of consumer again.
Previous12 Next
