AdAge.com press, New York, a global marketing strategy consulting company CEO Patricia Pao and China's cosmetics market team conducted a survey and found that although the standard of beauty because of globalization convergence, but social
Cultural characteristics, making China the women how to understand and use in cosmetics, has a significant feature worthy of Beauty marketers reference.
Chinese women care more about skin care, rather than the make-up, 70% of China's consumption of cosmetics to the skin care products are, not make-up. In the U.S., skin care, makeup, and fragrances are the three pillars of the situation. Western women
Leak age from wrinkles, while the Chinese women of the old phase are various spots on the skin manifestations, so Blemish whitening products in the Chinese market is very tight.
Free cosmetic consultation service will attract customers in China. Western women often make to their mothers to learn skills, while Chinese women often do not have such conditions, because the make-up hair in the 80s are before Ze
East prohibited. Make-up consultation will bring popular and effective marketing.
As Chinese people are in the circle of their "relationship" of trust, word of mouth marketing in China is very effective; Interestingly, the doctor recommended cosmetic products are also popular trust.
In addition, Chinese women very early use of cosmetics, 43% of girls before the age of 17 use skin care products, 16.5% of girls even began before the age of 15 with skin care or cosmetics, this is undoubtedly telling Qi
Girl cosmetics industry to do a good job market. Moreover, women's cosmetics on their loyalty for a high, businesses will be girls aged 15 -17 years as a marketing target group is likely to grow up will affect their buying behavior.
Meanwhile, selling cosmetics to the Chinese girls are very stupid. According to the survey, 74.8% of Chinese girls in the age of 18 and 25, using cosmetics and perfume, the girl in the 18-year-old, that is, use makeup or perfume before the University will be considered
"Bad Girl" does not work hard, parents are not allowed.
