Be afraid without where home the enterprise compares the line that Oulaiya knows well more greatly and buys. Go 100 years, development history of Oulaiya is a “ greatly buy what make brand ” to be bought history. For instance 1996, after Oulaiya buys the market to own the brand of beautiful Bao Lian with inferior rate, ” of “ new York increases after brand of lotus of will beautiful treasure two words, your consumer associates to generation of new York the dazzling human world with its myriad temptations, think its product should represent newest style, beautiful Baolian is pushed quickly to the market. For instance the orchid bandit of group commander is tasted card, had sold in 160 countries, nowadays has made numerous female heart in China yearning cosmetic brand.
1980, this tycoon that cross a state tries water China market, chinese business orgnaization held water in Paris, pursue the research of pair of China markets technically. End arrived 2003 at the beginning of 2004, europe Lai elegant with one action buys He Yu of young nurse of native land brand on the west, in order to visit native land bazaar of deep mining China. Can say, this second buy not only redefine arrangement of ideas of the strategic fixed position of the company, product, what also involved the Technical Division of small to associate with effect is comprehensive transform.
Can see, oulaiya acquired site of two brands, all sale from inside buy not only, the base of a production that still gained young nurse to save Yichang in Hubei, and feather the base of a production that Shanghai is located in on the west. Look at that time, after buying, how let headquarters of these factory park Asia accuse under, IT was introduced to as the method of be the first to be affected downstage.
“ without doubt, the IT branch of transnational corporation interior has absolutely authority, differ completely with the circumstances of IT branch of home. Should happen and buy time, IT will intervene as a kind of tool, because this enjoys sovereign status. ” home changes enterprise Liu some day to surname a personage to express, before this, he ever served at international some transnational corporation, the IT conformity after ever experiencing this company to be bought for many times works. He points out, IT is in the position in the enterprise that cross a state and indigenous industry rather, IT branch often be subordinate to belongs to headquarters, after they issue a statement, the company that section of native land business includes to be bought will take orders from dictates at these.
Nevertheless, the CTO of another enterprise that cross a state points out, headquarters always hopes global palm accuses centralized IT system in order to achieve to effective canal of the whole world, IT is among them a necessary step, can place on a par with the importance of the brand conduct propaganda of the enterprise and sale.